{"id":1558,"date":"2023-11-23T15:27:25","date_gmt":"2023-11-23T06:27:25","guid":{"rendered":"https:\/\/urv-group.com\/drisaku\/?p=1558"},"modified":"2025-12-21T12:48:45","modified_gmt":"2025-12-21T03:48:45","slug":"012","status":"publish","type":"post","link":"https:\/\/urv-group.com\/drisaku\/marketing\/012\/","title":{"rendered":"\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u3001GA4\u306f\u3001\u4f55\u6545\u3001\u4f7f\u3044\u3065\u3089\u3044\u306e\u304b\uff1f"},"content":{"rendered":"<h3 class=\"styled_h3\">\u8a18\u4e8b\u306e\u7b46\u8005<\/h3>\n<div class=\"post_row\">\n<div class=\"post_col post_col-2\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-549\" src=\"https:\/\/urv-group.com\/drisaku\/wp-content\/uploads\/interview\/matsumoto-4.jpg\" alt=\"URV\u30b0\u30ed\u30fc\u30d0\u30eb\u30b0\u30eb\u30fc\u30d7\u6700\u9ad8\u7d4c\u55b6\u8cac\u4efb\u8005\u3000\u517c\u3000CEO \u677e\u672c \u5c1a\u5178\" width=\"960\" height=\"960\" srcset=\"https:\/\/urv-group.com\/drisaku\/wp-content\/uploads\/interview\/matsumoto-4.jpg 960w, https:\/\/urv-group.com\/drisaku\/wp-content\/uploads\/interview\/matsumoto-4-768x768.jpg 768w, https:\/\/urv-group.com\/drisaku\/wp-content\/uploads\/interview\/matsumoto-4-300x300.jpg 300w, https:\/\/urv-group.com\/drisaku\/wp-content\/uploads\/interview\/matsumoto-4-250x250.jpg 250w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/div>\n<div class=\"post_col post_col-2\">\n<h3>\u677e\u672c \u5c1a\u5178<\/h3>\n<p><em>Yoshinori Matsumoto<\/em><\/p>\n<ul>\n<li>URV\u30b0\u30ed\u30fc\u30d0\u30eb\u30b0\u30eb\u30fc\u30d7 \u6700\u9ad8\u7d4c\u55b6\u8cac\u4efb\u8005 \u517c CEO<\/li>\n<li>\u682a\u5f0f\u4f1a\u793eURV\u30c6\u30af\u30ce\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9 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href=\"#doc4\">GA4\u306f\u3001UA\u3068\u306f\u3001\u305d\u3082\u305d\u3082\u958b\u767a\u4f01\u696d\u304c\u7570\u306a\u3063\u305f\u3001\u5168\u304f\u5225\u7269<\/a>\n<li><a href=\"#doc5\">GA4\u306f\u3001\u305d\u3082\u305d\u3082\u30a2\u30d7\u30ea\u958b\u767a\u8005\u306e\u305f\u3081\u306e\u958b\u767a\u3055\u308c\u3066\u3044\u308b<\/a>\n<li><a href=\"#doc6\">GA4\u306e\u6c4e\u7528\u6027\u304c\u9ad8\u3059\u304e\u308b<\/a><\/li>\n<li><a href=\"#doc7\">\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u65b9\u306f\u3001\u3067\u304d\u308b\u3060\u3051\u3001\u65e9\u304fUA\u6642\u4ee3\u306e\u6307\u6a19\u304b\u3089\u5352\u696d\u3059\u308b\u3053\u3068\u304c\u91cd\u8981<\/a>\n<\/ul>\n<\/div>\n<h2 class=\"styled_h2\" id=\"doc1\">UA\u304b\u3089\u3001GA4\u3078\u306e\u79fb\u884c<\/h2>\n<p>2023\u5e747\u6708\u3002Google\u306f\u3001\u3053\u308c\u307e\u3067\u7121\u511f\u914d\u5e03\u3092\u3057\u3066\u304d\u305f\u3001UA\uff08Universal Analytics\uff09\u306e\u30a2\u30fc\u30d3\u30b9\u3092\u505c\u6b62\u3057\u3001GA4\uff08Google Analytics 4\uff09\u306b\u79fb\u884c\u3092\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>UA\u306f\u30012012\u5e74\u304b\u3089Google\u304c\u7121\u511f\u914d\u5e03\u3092\u3057\u3066\u304d\u307e\u3057\u305f\u306e\u3067\u3001\u79c1\u305f\u3061\u306f\u3001\u3053\u308c\u306b\u6163\u308c\u89aa\u3057\u3093\u3067\u300110\u5e74\u4ee5\u4e0a\u3002<\/p>\n<p>\u4eca\u66f4\u3001\u3053\u308c\u3092\u5909\u3048\u308b\u3068\u8a00\u308f\u308c\u3066\u3082\u30fb\u30fb\u30fb\u3001<br \/>\n\u3068\u3044\u3046\u3001\u6028\u55df\u306e\u58f0\u304c\u4e16\u754c\u306b\u3042\u3075\u308c\u308b\u4e2d\u3001\u65e2\u306b\u3001UA\u306f\u3001\u5ec3\u6b62\u3055\u308c\u3066\u3057\u307e\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001GA4\u3092\u4f7f\u3063\u3066\u307f\u305f\u591a\u304f\u306e\u30de\u30fc\u30b1\u30c3\u30bf\u30fc\u304b\u3089\u3001<br \/>\n\u300c\u4f7f\u3044\u3065\u3089\u3044\u300d<br \/>\n\u3068\u3044\u3046\u58f0\u304c\u6ea2\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2 class=\"styled_h2\" id=\"doc2\">UA\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3068\u3001GA4\u306e\u8868\u793a\u56de\u6570\u306f\u3001\u305d\u3082\u305d\u3082\u3001\u6570\u304c\u3042\u308f\u306a\u3044<\/h2>\n<p>\u305d\u3057\u3066\u3001\u4f55\u3088\u308a\u3082\u3001\u56f0\u308b\u306e\u304c\u3001UA\u306ePV\uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff09\u306b\u76f8\u5f53\u3059\u308b\u3001GA4\u306e\u8868\u793a\u56de\u6570\u304c\u3001\u4e00\u81f4\u3057\u306a\u3044\u3068\u3044\u3046\u70b9\u3002\u591a\u304f\u306e\u30de\u30fc\u30b1\u30c3\u30bf\u30fc\u304c\u3001\u9577\u5e74\u306b\u308f\u305f\u3063\u3066\u3001\u30a2\u30af\u30bb\u30b9\u5b9f\u7e3e\u306e\u57fa\u790e\u306b\u7f6e\u3044\u3066\u304d\u305f\u3001PV\u3068\u3044\u3046\u6307\u6a19\u304c\u3001\u8868\u793a\u56de\u6570\u3068\u30c7\u30fc\u30bf\u30fc\u306e\u57fa\u790e\u304c\u5909\u308f\u3063\u3066\u3057\u307e\u3046\u3001\u3068\u3044\u3046\u3053\u3068\u306b\u3001\u30b7\u30e7\u30c3\u30af\u3092\u53d7\u3051\u3066\u3044\u308b\u306e\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u50d5\u3082\u3001\u6570\u304b\u6708\u9593\u306b\u308f\u305f\u308a\u3001\u69d8\u3005\u306a\u65b9\u6cd5\u3067\u3001GA4\u306e\u8868\u793a\u56de\u6570\u3092\u3001UA\u306ePV\u306b\u4e00\u81f4\u3055\u305b\u3088\u3046\u3068\u8a66\u884c\u3092\u7e70\u308a\u8fd4\u3057\u3066\u53c2\u308a\u307e\u3057\u305f\u304c\u3001\u3084\u306f\u308a\u3001\u3053\u306e\u4e21\u8005\u306e\u6570\u5024\u306f\u4e00\u81f4\u3057\u307e\u305b\u3093\u3002<\/p>\n<h2 class=\"styled_h2\" id=\"doc3\">UA\u306e\u6b74\u53f2<\/h2>\n<p>UA\uff08Universal Analytics\uff09\u306f\u3001\u65e5\u672c\u3067\u306f\u3001Google\u304c\u958b\u767a\u3057\u305f\u3082\u306e\u3068\u8003\u3048\u3066\u3044\u308b\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u5b9f\u306f\u3001\u5168\u304f\u9055\u3044\u307e\u3059\u3002<\/p>\n<p>\u50d5\u304c\u3001\u5f53\u6642\u3001\u30a6\u30aa\u30fc\u30eb\u8857\u306e\u91d1\u878d\u7cfb\u7d4c\u55b6\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3068\u3057\u3066\u6d3b\u52d5\u3057\u3066\u3044\u305f\u3053\u308d\u3001\u307e\u3060\u8a2d\u7acb\u3057\u3066\uff11\uff10\u5e74\u3082\u305f\u3063\u3066\u3044\u306a\u3044Google\u306f\u3001Urchin software\u3068\u3044\u3046\u4f01\u696d\u3092\u8cb7\u53ce\u3057\u307e\u3057\u305f\u3002\uff35\uff21\u306f\u3001\u3053\u306e\u8cb7\u53ce\u3067\u3001Google\u304c\u624b\u306b\u5165\u308c\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>Urchin software\u306f\u3001\u305d\u308c\u307e\u3067\u3001\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306e\u30c4\u30fc\u30eb\u3092\u3001\uff13\u30d0\u30fc\u30b8\u30e7\u30f3\u307e\u3067\u30a2\u30c3\u30d7\u3055\u305b\u3066\u304a\u308a\u3001\uff35\uff21\u306f\u3001\u305d\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\uff13\u306b\u3042\u305f\u3063\u3066\u3044\u3066\u3001\u3053\u308c\u3092\u6709\u6599\u30b5\u30fc\u30d3\u30b9\u3068\u3057\u3066\u30de\u30fc\u30b1\u30c3\u30c8\u306b\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>Google\u306f\u30012012\u5e74\u306b\u3001\u3053\u308c\u3092\u7121\u6599\u3068\u3057\u3066\u3001\u4e16\u754c\u306b\u914d\u5e03\u3092\u958b\u59cb\u3057\u305f\u306e\u3067\u3059\u3002\u3053\u308c\u304c\u3001UA\u304c\u7206\u767a\u7684\u306b\u4e16\u754c\u306b\u666e\u53ca\u3057\u305f\u539f\u56e0\u3067\u3059\u3002\u4e16\u754c\u4e2d\u306e\u30b5\u30a4\u30c8\u306e\u5206\u6790\u30c4\u30fc\u30eb\u3068\u3057\u3066\u3001UA\u304c\u666e\u53ca\u3057\u3066\u3044\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u306e\u5f8c\u30012023\u5e747\u6708\u307e\u3067\u3001\uff35\uff21\u306f\u300110\u5e74\u4ee5\u4e0a\u3001\u30de\u30fc\u30b1\u30c3\u30bf\u30fc\u306b\u3068\u3063\u3066\u3001\u306a\u304f\u3066\u306f\u306a\u3089\u306a\u3044\u30c4\u30fc\u30eb\u3068\u306a\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n<h2 class=\"styled_h2\" 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